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— Rush Limbaugh"I would love for Hillary's [Clinton] massive ad campaign to be pointless and worthless. I would love for it to bomb out."
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Remember, the conventional wisdom is, "Yeah, you can do this like [Donald] Trump has done it during the primaries, buuuut once you get to the general, it's not about national votes. It's about states! It's about swing states. It's about battleground states. And you've gotta have targeted expenditures, great ads running against your opponent in those swing states."
— Rush Limbaugh
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You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.
— Rush Limbaugh
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